Fact, Podcasting is popular and getting so by the day. What was thought of as a niche way of communication has now become mainstream.
CBS News recently did a poll and survey on the growth of podcasting. Their findings show that the audio platform is on the rise, especially with younger adults.
"Most Americans now listen to podcasts, and the percentage who do has risen considerably over just the past year. According to a new CBS News poll, two-thirds of Americans listen to podcasts at least once in a while, including 23% who do so a few times a week.
By comparison, a year ago, a majority of Americans said they never listened to podcasts.
Podcast listening has increased in all age categories, but it has increased the most among younger adults. Now, 29% of Americans between the ages of 18-34 listen to podcasts at least a few times a week (up from 16% in December 2017). A year ago, 47% of adults between 18 and 34 said they never listened to podcasts, compared to 18% today." -CBS NEWS (https://www.cbsnews.com/news/cbs-news-poll-the-jump-in-popularity-in-podcasts/)
I have been blown away at the growth of my own podcast. We are now in Apple's Top 200 Podcasts and growing each week with each new episode.
I would highly recommend any business owner that wants to grow their brand and their business to start a podcast. I produced the video above as a "How To" video for beginners that are considering getting into the podcasting space.